ALICE BELLINI

BRAND INTRODUCTION

NAKEDUGLY——only the man who has tasted the darkness can precisely describe the bliss of aurora. One’s own hands is the juncture to unlock the brilliance of light.

NAKEDUGLY, is NAKED and UGLY. NAKED is bare, exposed, unmodified, and UGLY is repellent and unpleasant. NAKEDUGLY insists on giving up all the fears caused by knowledge, sweeping up the room for revived souls to have the change to adopt new things, new beliefs, new chapters, new chances and new understandings. NAKEDUGLY believes, if there is no death in a certain sense, there will be no phoenix rising from ashes. Born among the naked contempts from Fortune, Power, Reproduction and Hope from beginning to the end, “UGLY” will become the absolute power who boldly suppresses common aesthetic, complete rectitude and thriving growth. NAKEDUGLY is not the ultimate vandal, it does not seek therejoice of trampling. While deceasing wide awake and out of hope, it will share a flickering paranoiac angle of view to let you perceive aged beauty, bygone misfortune and silly truth.

│Designer Introduction